Television’s Value Is Not Decided In The Ad Break

In her latest Marconi column, Annie Krukowska explores why the television industry needs to focus more on IP and less on CPMs.

Alan Wolk 3/8/24 Alan Wolk 3/8/24

Netflix Keeps Veering Mainstream, VIZIO’s FAST Success

There’s a good reason Netflix is moving towards more mainstream content and what VIZIO’s very good Q4 tells us about the direction of the TV OS Wars.

Brandon Katz 8/29/23 Brandon Katz 8/29/23

Streaming's Double-Edged Sword: Rising Numbers, Slowing Momentum

Brandon Katz looks at why the raw number of streaming titles keeps growing even though the content boom is slowing down.

Alan Wolk 8/30/21 Alan Wolk 8/30/21

LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Raghu Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike.