James Rooke On How TV Can Win Against The Platforms

Comcast Advertising President, James Rooke lays out the path TV needs to take to prevail against social platforms

The Revisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too

“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time."

Effectv Discusses How OTT VOD Helps Local [VIDEO]

How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.