The Future Of Television. Dissected Daily.
Could AI Undermine YouTube’s Mission To Grab More TV Ad Dollars?
As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.
Boycotting Facebook? Time To Take Another Look At TV
Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe.