What faulty political polling tells us about the brand lift surveys so many advertisers rely on. Plus a scorecard for the DIsney-YouTube dispute.

Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.

Does the end of the monoculture spell the end of the megabrand? Alan Wolk looks at why this is the most likely conclusion and how it all may play out.

In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.

This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.

Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera

As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.

Why ad-supported CTV is suffering from a "failure to thrive" and how to fix it, plus why live sports may be the best thing to ever happen to FASTs.

A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.