Tube Trends: Who Should Be Advertising With The NBA On YouTube?

Using social video data to tell us brands likely to find success advertising with or sponsoring the NBA.

NBA, NHL Playoff Ratings Have Lacked Help From Biggest Markets

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.

LeBron James, Burger King All Over First Round of NBA Playoffs

LeBron James has driven emotional reactions the NBA Playoffs, while Burger King paced advertisers: More on the NBA's first round...