The Future Of Television. Dissected Daily.
Samsung Ads’ Justin Evans Walks Us Through Its New Measurement Panel: “TV and You”
In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.
How Truthset is Bringing Transparency and Accountability to Ad-Tech
Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.
Riders on the Storm: How Media & Consumer Digital Businesses Can Win In The Era Of Turbulence
UK TV veteran Daniel Winner offers a game plan for media companies looking to survive today’s turmoil.
TikTok CEO’s Opaque Platitudes Before Congress Mean It’s Time For Brands To Step Back From Platform
TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.
In Big Data, It’s Hard To Tell Who’s Home
Truthset found that family data is often incorrect within big data sets.
Missing The Mark With Hispanic Consumers
Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.