The Future Of Television. Dissected Daily.
Why Attention Is A Bubble That Won't Burst
Emanuele Landi reviews Tim Hwang’s “Subprime Attention Crisis” and adds some thoughts of his own on the value of attention in today’s media economy.
We Sell Exposure And Call It Attention
Why “attention” is really just forced exposure, And why the industry needs a new model for measuring what people actually choose to care about.
Nintendo Continues Focus on Group Play at E3 2018
Nintendo's E3 presentation showed an emphasis on group play titles -- something that shouldn't surprise if you've paid attention to recent ads.
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola's leaned heavily on sports programming with its TV advertising this year -- a trend that should continue into this summer's World Cup.
Lowe's Seizes 'The Moment' Around Memorial Day
Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe's efforts to earn audience attention.