HBO’s gay hockey romance proves that the algorithm isn’t omnipotent. This year’s Oscar nominees show how fragmented our media diets have become.

Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.