TV’s Addressability Opportunity Goes Beyond Audience Targeting

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

Addressable Broadcast TV Is Finally Here. Now Comes The Hard Part.

On the latest episode of In the Vicinity, Tim Hanlon speaks with Hearst‘s John Robertson and Viamedia’s Evan Rutchik about their effort to bring household-level addressable advertising to local broadcast.

The New Local Heroes: How Cadent Is Helping Regional MSOs Make The Shift To Streaming

Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.