iSpot To Measure Sponsorship Impact For Genius Sports

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans

Jon Lafayette 3/24/25 Jon Lafayette 3/24/25

Analyst Cuts Ad Spending Forecast, With Streaming Gaining While Broadcast And Cable Decline in 2025

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson.

Eleanor Semeraro 4/29/21 Eleanor Semeraro 4/29/21

OMD and Henkel Implement Blockchain Powered Solution To Address Fraud, Privacy Problems In Ad World

John Cassillo 6/10/20 John Cassillo 6/10/20

MadHive Explains How Cryptography is Eliminating Fraud on OTT [VIDEO]

MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.