Originals from Your Friends at TVREV

In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.

Rapid improvements in AI technology means the next great creator revolution is going to be about fiction and the stories people need to tell. Plus reflections on a post-Linda X.

In today’s world of streaming, mobile viewing, personalized advertising, and advanced digital broadcast technology, the TV DMA has quickly become anachronistic.

In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

Les Binet has a lot to say about modern marketing: what is wrong with it and, maybe, how to fix it. Justin Lebbon draws him out in this video interview from Cannes.

During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.

In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.

Marketecture Media’s Jeremy Bloom recently sat down with Marketcast’s Amy Fenton to discuss her leadership approach, Marketcast’s entertainment roots, and how the company is evolving to meet the demands of an AI-driven ad world.

Originals from Your Friends at TVREV

Guerra recently spoke with Marketecture Media Co-Founder Jeremy Bloom about the origins of Advance Women, the power of “friend-tors,” and why authenticity is key.

In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

OhHello.ai Founder Jeremy Bloom joins Jason Damata of TVREV to reflect on how mentors have shaped his journey—from his early days at TubeMogul to launching a platform designed to strengthen connections across the industry.

In the first of a series of wide-ranging interviews with industry icons, Justin Lebbon sits down with Disney’s Rita Ferro in Cannes to discuss everything from ESPN to bundling to the future of linear.

Marketecture Media’s Ari Paparo sat down with PMG’s Crissi Cupak, and Truthset’s Scott McKinley to explore a new partnership bringing data accuracy ratings into PMG’s Alli platform.

LG Ad Solutions CMO Tony Marlow joins TVREV’s Alan Wolk to break down how today’s smart TVs are transforming from passive screens into powerful commerce and entertainment hubs.

At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.

Christian Knaebel breaks down why the  RTL / Sky DACH merger is the European hero story we have all been waiting for in his latest Marconi article.