The one where we look at why Roku’s deal with Shopify is such a smart way to turn DTC brands onto TV and why the Emmys are a three-hour commercial for streaming services.

It’s a big planet, with a lot of TV watchers. And getting as many of them a chance to watch Paramount Plus, Pluto, and now, SkyShowtime, is Kelly Day’s job as ViacomCBS’ president of international streaming services.

Thought Leaders Circle member Lance Neuhauser, President, Commercial at Mediaocean, discusses his company’s recent acquisition of Flashtalking and why it positions them to succeed in a converged media world.

Following a streaming-focused TV season, Sunday's 73rd Emmy Awards being so streaming focused was no surprise. Streaming had been knocking on the door of this moment for half-a-decade and the pandemic's production challenges for linear TV broke that door wide open. But again, this was predictable.

As part of our partnership with the TV Data Initiative (TVDI) we’re going to be showcasing video interviews with various consortium members where they will discuss the key issues surrounding the TV data ecosystem and the what they hope the consortium can accomplish

The one where we size up Comcast's new smart TVs and take a look under the hood of LG Ads' new River OS.

Between new streaming services, massive increases in CTV ad spending, and growing investments from major tech players, the digital video ecosystem is moving quickly and showing no signs of slowing down. Amidst this turmoil, however, YouTube stands above the fray as a seemingly immovable giant. The company’s revenue increased by 84% year-over-year in the second quarter of 2021, driven in large part by a rebound in online advertising.

With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools.

Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the schools just don’t pick up and leave the conference now, or even next year.

The one where we use Amazon’s entry into the TV OEM space to promote our new Special Report on the Emerging Smart TV Ecosystem, and explain why Roku and Tubi’s recent content forays matter.

What worked two years ago in linear streaming services is now already out of date compared to fast-evolving and stiff competition. More weirdly perhaps, successful free, ad-supported services (FAST for short) are dipping into a very old playbook to optimize the audience experience and keep viewers coming back.

Streaming is providing another opportunity for college athletic departments to connect with and own relationships with their audience (fans).

The one where we explain why the latest round of Nielsen-bashing is just theater and look at options for Locast now that the courts have ruled against it.

Netflix isn't taking many risks. Is that a viable long-term strategy for the streaming service?

A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Raghu Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike.

After 11 successful seasons, the popular zombie thriller series The Walking Dead is coming to an end. Fans have been waiting for this season for a while – the season 10 finale, along with the entirety of season 11 were delayed due to the pandemic – leaving fans hungry for a conclusion to the story. We took a look at how the final series premiere performed against competitors on the same night, how this season premiere compares to the season 10 premiere (which aired before the pandemic), and the Emotional Reactions fans demonstrated as they start to come to terms with their favorite show coming to an end.