The Future Of Television. Dissected Daily.
Amazon Buys MGM, Max Goes Mobile
The one where we look at why Amazon is a different beast than any other streaming service and why HBO Max is smart to lower prices dramatically as it expands overseas.
MGM Deal Could be Amazon's Strongest Streaming Move Yet
Amazon's latest move pushes the streaming wars toward a battle of big-dollar acquisitions.
As Streaming Wars Rage On, Don’t Sleep on Linear TV
Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising.
DiscoWarner Is Real, Ad-Supported HBO Max Raises More Questions Than Answers
The one where we look at the latest on the Discovery/Warner deal and the subsequent launch of ad-supported HBO Max.
Breaking Down The Discovery-Warner Deal: Winner, Losers, Pros and Cons
As the Discovery-Warner merger continues to make waves, TV[R]EV analyst Alan Wolk explains what it all means.
AT&T Decides It's Not A Media Company; Hilarity Ensues
Lees than three years after spending $85 million to buy what's now WarnerMedia, AT&T has changed its mind in a stunning about-face. We have a LOT of questions.
By the Numbers: Discovery & WarnerMedia Combine for Huge Reach on TV, Social Video
Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV.
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future.
Discovery Scores With Streaming, Vizio Scores With Ads
The one where we look at why streaming is giving Discovery higher ARPU and how Vizio and other smart TV OEMs are creating their own powerful streaming ecosystem.
Stuck In 'Messy Middle,' How Long Will Disney Disappointments Continue?
Disney disappointed in its latest quarterly earnings, muddling in a "messy middle" between parks that aren't yet at full speed and softening streaming-video signups. How long will it stay there?
Would Netflix's 'N-Plus' Be a Value-Add, or More Digital Clutter?
It's clear what Netflix might want to do with something like N-Plus... but does anyone need it?
Here's How Apollo Makes its Verizon Media Acquisition Worthwhile
Apollo's ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition.
NBCU May Gift Its RSNs To Peacock, NewFronts Round-Up Thus Far
The one where we look at why moving RSNs to streaming is so significant and highlight some key trends from the 2021 NewFronts
How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco's Jay Altschuler about the innovative ways Petco is using data.
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix's Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers
The Future of Sports on TV: Q&A with Beachfront's Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts.
Verizon To Sell Off Media Assets, OpenAP Launches A Common Identifier For Linear
The one where we look at why Verizon may finally sell off Yahoo and AOL and explore the wonders of the new OpenID from OpenAP.