The Future Of Television. Dissected Daily.
By the Numbers: Discovery & WarnerMedia Combine for Huge Reach on TV, Social Video
Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV.
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future.
Discovery Scores With Streaming, Vizio Scores With Ads
The one where we look at why streaming is giving Discovery higher ARPU and how Vizio and other smart TV OEMs are creating their own powerful streaming ecosystem.
Stuck In 'Messy Middle,' How Long Will Disney Disappointments Continue?
Disney disappointed in its latest quarterly earnings, muddling in a "messy middle" between parks that aren't yet at full speed and softening streaming-video signups. How long will it stay there?
Would Netflix's 'N-Plus' Be a Value-Add, or More Digital Clutter?
It's clear what Netflix might want to do with something like N-Plus... but does anyone need it?
Here's How Apollo Makes its Verizon Media Acquisition Worthwhile
Apollo's ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition.
NBCU May Gift Its RSNs To Peacock, NewFronts Round-Up Thus Far
The one where we look at why moving RSNs to streaming is so significant and highlight some key trends from the 2021 NewFronts
How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco's Jay Altschuler about the innovative ways Petco is using data.
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix's Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers
The Future of Sports on TV: Q&A with Beachfront's Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts.
Verizon To Sell Off Media Assets, OpenAP Launches A Common Identifier For Linear
The one where we look at why Verizon may finally sell off Yahoo and AOL and explore the wonders of the new OpenID from OpenAP.
NHL TV Rights with Disney, Turner Emphasize Streaming Future (While Keeping One Foot in Linear)
The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it.
OK Boomer, Pizza Rat Viral Online Videos To Join The NFT Boom
With Views, a new joint venture from Jukin Media and Night Media, even viral online videos such as OK Boomer and Pizza Rat will become collectible NFTs.
Sony Deal is Disney's Latest Play to Own Home Entertainment Market
Disney wants to own home entertainment (and really, all of entertainment). The Sony deal is the latest move to help them do just that.
Quick Viewership and Advertising Insights for the Oscars
Get key viewership, advertising and social video insights around Hollywood's biggest night, featuring data from VIZIO's Inscape, iSpot, Tubular Labs and Canvs.
Disney Strikes Its Own Sony Deal, Apple TV Still Overpriced
The one where we look at how Sony seems to have gotten the best of Netflix and Disney and wonder why Apple won't roll our a reasonably priced Apple TV device