Analysts Love Disney+ Fast Start, But Warn Churn Can Still Burn

Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows.

Mike Shields 1/2/20 Mike Shields 1/2/20

The Dream of 'Universal Addressable' Is Alive, But Just That — A Dream

Mike Gasbara 12/30/19 Mike Gasbara 12/30/19

The Hurdles Ahead For Addressable Advertising

David Bloom 12/30/19 David Bloom 12/30/19

Netflix's The Witcher Casts Spell With Audiences In First Week

Alan Wolk 12/29/19 Alan Wolk 12/29/19

The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?

Alan Wolk 12/27/19 Alan Wolk 12/27/19

Week In Review: Comcast To Buy Xumo, TV[R]EV Releases Special Report On Addressable TV Advertising

David Bloom 12/26/19 David Bloom 12/26/19

SEC Football Rights Deal Shows Limits Of Disney-Fox, ViacomCBS Mergers

Disney bet big to grab rights to SEC football games from CBS. It's a sign of value of live sports rights, but also of the results of two giant Hollywood mergers.

Alan Wolk 12/20/19 Alan Wolk 12/20/19

Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks

John Cassillo 12/19/19 John Cassillo 12/19/19

Pac-12, Apple TV+ May Not be the Answer to Each Other's Problems

Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.

Alan Wolk 12/19/19 Alan Wolk 12/19/19

The REVisionists: Kelly Abcarian on How Nielsen Is Making Addressable Happen

Alan Wolk 12/17/19 Alan Wolk 12/17/19

Another Reason To Celebrate: The TV[R]EV Special Report On Addressable TV Advertising Is Here.

Mike Gasbara 12/16/19 Mike Gasbara 12/16/19

The Fraud Problem in OTT

Eleanor Semeraro 12/16/19 Eleanor Semeraro 12/16/19

The Holiday Movie Wars: A Look at Viewership Trends for Hallmark and Lifetime Originals

A look at viewership trends around some of the popular Christmas movies on Hallmark and Lifetime, with insights from Inscape including viewership crossover, audience location and minute-by-minute tune-in.