The Future Of Television. Dissected Daily.
College Football Stares Down Major Changes in the Form of Cord-Cutting
College football's long been the beneficiaries of massive broadcast rights fees. But are those good times about to come to a halt?
Bud Light Scores Audience Attention During World Cup
Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.

