IRIS.TV helped publisher partners get the most out of the Royal Wedding by optimizing the abilities of new and existing video inventory.

Nintendo's E3 presentation showed an emphasis on group play titles -- something that shouldn't surprise if you've paid attention to recent ads.

Coca-Cola's leaned heavily on sports programming with its TV advertising this year -- a trend that should continue into this summer's World Cup.

Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe's efforts to earn audience attention.