Bluebloods led to the most emotional reactions on CBS games, however it was underdogs that pushed audience emotions on TBS, TNT and truTV.

OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.

Brands like Backcountry, Vodafone, Verizon Fios, Brewdog, Marie Claire, McDonald's and more are using video for International Women's Day.