The Future Of Television. Dissected Daily.
Personalized, Premium Video Ads Get Better Results
With video ads popping up everywhere, brands and publishers are anxious to get on board. But premium and personalized is time (and money) better spent.
Thanksgiving Online Retail Sales Get a Boost, With Mobile Helping Lead the Charge
The Black Friday and Cyber Monday ad push ended up yielding some advantageous results for retailers on Thanksgiving -- to the tune of $3 billion in sales.
Hulu Preparing to Serve Up Ads for VR, Binge-Watchers
Hulu understands how many binge-watchers it caters to, so it's preparing ads more tailored to them. But it's also addressing VR - a big move for streaming.
The Brands Are Alright (with Surrendering Their Digital Ad Business?)
Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?
Brands Getting the Memo on Vertical Video Ads as Consumer Preference
Smart brands knew already, but now IAB is telling everyone: Make your video ads vertical or no one's going to be watching them!