Hulu understands how many binge-watchers it caters to, so it's preparing ads more tailored to them. But it's also addressing VR - a big move for streaming.

Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?

Smart brands knew already, but now IAB is telling everyone: Make your video ads vertical or no one's going to be watching them!

With Watson, WHOSAY uses predictive personality data to power influencer campaigns that best align to brands and target audiences.

Hannity's been creating a stir, and advertisers are moving away from his program -- according to data from iSpot.tv -- in recent weeks.

As esports keeps growing, one big consideration will be viewing experience -- and balancing long-time viewers with new esports audiences.