The Future Of Television. Dissected Daily.
VR and AR Were Scary Content Successes For Halloween This Year
VR content -- both advertisements and films -- scared audiences this Halloween, and also earned some brand traction in the process.
AI, Personalization Poised to Power TV Advertising's Future
AI and personalization are shifting the way customers and brands interact, and it's also affecting the way content (and ads) are served up via video.
Which KFC Colonel Sanders Keeps the Most Audience Attention?
KFC's use a rotating cast of characters to portray Colonel Sanders over the last two years. Which have kept (and lost) audience attention most?
Visuals (Like Video) Get More People Reading (Watching) the News
Rounding up the week in mobile advertising and digital ads, there are now even more compelling reasons to use visuals for your news.
Gatorade, Taco Bell Hitting Home Runs With World Series Audiences
Through two games, an exciting World Series between the Los Angeles Dodgers and Houston Astros has been a hit with audiences.
Sports Illustrated, CBS Find New (Very Different) Ways to Reach Live Audiences
Live video grows by the day -- no matter the screen. And publishers and brands continue to find new ways to get out in front of audiences. This week, Sports Illustrated, CBS and Reuters make the biggest moves with streaming content.
Big Block Esports Hire Seeks to Accelerate Industry's Rapid Growth Through Media
Creative services and production provider Big Block has announced the hire of former ESL Gaming executive Ed Tomasi to lead its esports division.
Brands Should Make Sure Stories are Designed for Smaller Screens
TV[R]EV speaks with Digitas Studio VP/Group Director Mark Book on the evolving digital marketing space, influencers and what's next for mobile.