Facebook Watch has marketers discussing personalization, but the tools to target consumers for high engagement rates are already available.

Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).

The free original TV programming would give Apple products a huge feature advantage over their competitors, while restoring both their cool factor and their premium status, justification for the higher prices Apple charges for their products.