The Future Of Television. Dissected Daily.
Shark Tank Attention Scores Bite Hard
Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).
Apple Should Give Away Their New TV Programming For Free. Here’s Why.
The free original TV programming would give Apple products a huge feature advantage over their competitors, while restoring both their cool factor and their premium status, justification for the higher prices Apple charges for their products.
Why Shonda Matters
Shonda Rhimes brings audiences to the table better than most in TV -- which is why Netflix was so eager to bring her aboard.
VR Headset Price Reductions Could Mean New Opportunities for Developers
Recent price cuts to VR headsets won't bring the industry to the mainstream immediately, but it does open a new door for developers.
How Can Publishers REALLY Keep Brands Safe?
Today's news climate makes it tougher than ever to keep brands safe -- that is, unless you're using the proper technology solution to track exactly where content appears.
Week In Review: Shonda Goes To Netflix; Apple Gets Serious About TV (Kind Of)
The one where we look at how Shonda plays into Netflix mass market plans and wonder what Apple is going to do about distribution for their TV shows.
Getting Real and Going Live in Retail
Portland, Ore. wool brand Pendleton opens its new flagship location with help from Brandlive's live video solutions today.
Virtual Reality Gets a Move On With Strider VR Treadmill
Strider's VR Treadmill presents more opportunities to marry virtual reality and motion; a good thing for the industry to combat motion sickness issues.
Week In Review: Disney Launches Two OTT Apps; Facebook Launches Its “Watch” Video Feature
TV[R]EV's Week-In-Review looks at Disney's two new apps, the challenges they face and the data they'll glean. Next up is Facebook's new "Watch" app and why changing user behavior isn't so easy, but boy there's a whole lot of measurement data there.