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Twitter's 'Music is Happening' Ad Thrives Despite User Woes
Despite a stock dip coinciding with its earnings announcement, Twitter's live video investment is paying off with ad resonance these past couple months.
Kool-Aid, a Summer Staple, Finds More Ad Success During Warmer Months
Kool-Aid's summer popularity comes from its budget-friendly price point, but do the brand's ads experience a similar uptick in warm weather?
Phelps vs. Shark Provides Latest Win for Boeing Veterans Ad Spot
Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.
Shark Week Streams to Victory in Phelps vs. Shark
The planned stunt of Phelps racing a shark was a shaky narrative at best but, it was made for the internet and the press -- and it delivered because by now, you too already knew that.
LinkedIn, ABC News Making Video Spicier This Week
In this week's live video news, LinkedIN jumps into the fray with video sharing, plus ABC News will give y.ou the press briefing stream the White House won't
Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web
On Wednesday, mobile rich media creative firm PadSquad announced its new vertical video offering, Vvital, for advertisers.
IRIS.TV Pushing Global Video Personalization
IRIS.TV, which specializes in maximizing revenue through video personalization technology, has announced its global expansion into more than 20 countries today.
Now LIVE: Marijuana, Bears, the Living Earth
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