The Future Of Television. Dissected Daily.
Sports Maintains Control of TV Watch-Time
Which programs accounted for the most TV watch-time in 2021? We dig into data from VIZIO’s Inscape…
Box Office Success Of ‘Spider-Man: No Way Home’ Doesn’t Mean Movies Are Back Just Yet
Is Spider-Man: No Way Home a harbinger of box office success to come, or just a one-off wonder?
How Mr. Beast’s Squid Game Boosted Audience Reactions to the Netflix Original
Squid Game quickly became Netflix’s best program, but where there any other factors that contributed to it’s long-running success? We’re breaking down Mr. Beast’s Squid Game and how it’s boosted the Netflix program.
Tubular Ties E-Commerce Sales To Social-Video Views In New Metric
A new metric from Tubular Labs connects viewership of product videos online with Amazon purchases by those audiences in the next 30 days. Electronics purchases had a particularly high correlation, but more broadly, the metric will help publishers better pitch the value of their audiences.
Hallmark Channel Leads ‘Turkey Five’ Retail TV Ad Surge
Retail brands were on the menu for TV viewers throughout the ‘Turkey Five’ in an effort to boost holiday sales.
What Really Is First-Party Data?
If you asked ten ad tech veterans what constitutes first-party data, you’d likely get ten responses that all map back to identity. From email addresses to demography, the industry’s view on what defines first-party data tends to focus exclusively on audience data. But are we missing part of the point? What about context and all of the data associated with it too? Shouldn't we be paying attention to that too?
Three Brands are 20% of FOX News Advertising So Far This Year
Perhaps it’s no surprise that FOX would find itself in a position of consolidating its advertiser base to a few brands that want to go big and “believe”. But even with that in mind, it’s still a surprise to find out that almost 20% of the network’s advertising so far this year is limited to just three brands.
Gaming Video Content Keeps Growing, with Influencers Doing the Heavy Lifting
A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.
AMC’s ‘The Walking Dead’ Final Season Premiere Generates Twitter Buzz
After 11 successful seasons, the popular zombie thriller series The Walking Dead is coming to an end. Fans have been waiting for this season for a while – the season 10 finale, along with the entirety of season 11 were delayed due to the pandemic – leaving fans hungry for a conclusion to the story. We took a look at how the final series premiere performed against competitors on the same night, how this season premiere compares to the season 10 premiere (which aired before the pandemic), and the Emotional Reactions fans demonstrated as they start to come to terms with their favorite show coming to an end.
A Rundown of the 2020 Tokyo Olympics
The 2020 Tokyo Olympics came and went, and were loaded with drama across nearly every event. Whether it involved The US Men’s Basketball Team redeeming themselves in the Olympic Finals against France, Katie Ledecky continuing to dominate across multiple swimming events, or Simone Biles deciding to sit out of several Gymnastics events to prioritize her mental health, the 2020 Olympics were able to keep the world entertained despite being a year delayed. We‘ll cover how these Olympic Games stack up against other major sporting events from the past year, look at what events were able to drive the highest rates of Emotional Reactions and Passion, and which athletes were the talk of the Olympic Games.
Here's How Apollo Makes its Verizon Media Acquisition Worthwhile
Apollo's ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition.
Quick Viewership and Advertising Insights for the Oscars
Get key viewership, advertising and social video insights around Hollywood's biggest night, featuring data from VIZIO's Inscape, iSpot, Tubular Labs and Canvs.
Time for a Checkup: Viewership and Ad Trends for TV’s Hit Medical Dramas
In this article, we examine viewership trends around "Grey's Anatomy" including what other shows fans are watching, crossover with other medical dramas and more.
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.