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The Future Of Television. Dissected Daily.

Oriana Schwindt 2/21/20 Oriana Schwindt 2/21/20

Inscape's Zeev Neumeier Welcomes TV to the Age of the Impression

Oriana Schwindt 2/18/20 Oriana Schwindt 2/18/20

Nielsen's Kelly Abcarian Wants to Marry the Panel and the Impression

Oriana Schwindt 2/12/20 Oriana Schwindt 2/12/20

Tom Morgan: The Key to Addressable Is Open APIs

Eleanor Semeraro 2/12/20 Eleanor Semeraro 2/12/20

Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior

We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results.

Mike Gasbara 2/7/20 Mike Gasbara 2/7/20

The Days of “Privacy as an Afterthought” Are OVER

Eleanor Semeraro 2/5/20 Eleanor Semeraro 2/5/20

Viewership Insights: Super Bowl LIV

Oriana Schwindt 1/30/20 Oriana Schwindt 1/30/20

CIMM's Jane Clarke On The Dream of 1:1 Targeting

Alan Wolk 1/29/20 Alan Wolk 1/29/20

Why SVOD Needs Realistic Measurement Standards Too

Oriana Schwindt 1/28/20 Oriana Schwindt 1/28/20

Netflix 'Views' And The Not-So-New Snake Oil Salesmen

Alan Wolk 1/26/20 Alan Wolk 1/26/20

Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs

Alan Wolk 1/24/20 Alan Wolk 1/24/20

The Revisionists: Inscape's Zeev Neumeier on How Big Brand Advertisers Need To Take The Rudder For Addressable To Succeed

Eleanor Semeraro 1/23/20 Eleanor Semeraro 1/23/20

Crossover & Other Viewership Insights for ABC’s “-ish” Shows

We looked at viewership trends around ABC's sister shows grown-ish, mixed-ish and black-ish, using insights from Inscape.

Eleanor Semeraro 1/11/20 Eleanor Semeraro 1/11/20

2019 Smart TV Trends: Sports, News and ‘Friends’ Rule for Live Viewing

Alan Wolk 1/3/20 Alan Wolk 1/3/20

The Year In TV: 10 Fearless Predictions For 2020

Alan Wolk 12/20/19 Alan Wolk 12/20/19

Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks

Alan Wolk 12/19/19 Alan Wolk 12/19/19

The REVisionists: Kelly Abcarian on How Nielsen Is Making Addressable Happen

Eleanor Semeraro 12/16/19 Eleanor Semeraro 12/16/19

The Holiday Movie Wars: A Look at Viewership Trends for Hallmark and Lifetime Originals

A look at viewership trends around some of the popular Christmas movies on Hallmark and Lifetime, with insights from Inscape including viewership crossover, audience location and minute-by-minute tune-in.

Alan Wolk 12/12/19 Alan Wolk 12/12/19

The REVisionists: Jamie Power of Cadent on How Cadent Is The OG Addressable Pioneer

Andres Monsalve 12/9/19 Andres Monsalve 12/9/19

Influencer Marketing Goes Micro

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