The Future Of Television. Dissected Daily.
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here's a look at trends we've seen so far, with insights from iSpot.
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
A look at viewership trends for the first three episodes of "Rick and Morty" season four, with insights from Inscape.
TV Advertising Trends: Online Travel Sites, Q3 2019
We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ.
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and 'Star Wars'
OTT is up, silos are down, and everyone is worried about privacy. Here's what we learned at the LA TV and Innovation Week conference.
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition.
Apple's TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition?
