Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.

Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.

The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.

Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.

Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Mike Shields takes on the People vs. Google in his latest column for TVREV.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.

Natalie Bastian, Global CMO at Teads, explains to teenager Jensen Muller what she and her company do.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.