As part of TV[R]EV's Special Report, VIZIO's Mike O'Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience.

“We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware and the operating system, and ultimately the glass that the consumer sees,” says Mike O’Donnell, Chief Revenue Officer of VIZIO’s platform business and the person responsible for the manufacturer’s growing advertising business.

The one where we explain why Google is getting back into the TV game too late to make a difference and why AMC+'s rollout on Amazon matters

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.

TVREV's new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.

In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.

Beachfront's Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.

As part of our "Eyes on Local" series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media.

TV[R]EV announces our latest special report on the FASTs--the free ad-supported streaming TV services.

As part of our recent local report, Tom Cox, of Premion and TEGNA discusses OTT advertising and how it specifically factors into what's become a very localized TV environment.

Brad Smith, formerly of Videa, explains how the idea that "all media is national" may be false, especially in the current environment.

How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video.

In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads.