MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future.

“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time."

Local's always possessed a significant targeting ability, as the Vertere Group's founder and CEO Tim Hanlon explains in today's "Eyes on Local" video.

Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve.

In this selection from our report, "Local OTT: What You Need to Know," MadHive founder and CEO Adam Helfgott talks about local's importance.

CBS's Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our "Eyes on Local" series.

The one where we ask you to help us out by completing t our quick survey on the FASTS. Please.

What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.

Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT.

How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.

Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."

As part of TV[R]EV's "On Local" video series, we're talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro.

TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what's ahead as local increases in importance.

TV[R]EV's newest special report looks at how broadcasters and MVPDs are using OTT to reach local audiences, so crucial during the pandemic.

Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe.

This is a quick recap of the first two days of the 2020 NewFronts, with advertising and programming highlights from some key platforms and services that have been taking the virtual stage.

A look at why data and data-driven advertising was front and center on Day One of the (virtual) 2020 NewFronts.

Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.