The Future Of Television. Dissected Daily.
State of Ad Tech Study: 92% See Need for Industry-Wide Standardization
It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem
LTN Global Discusses How Addressable TV Avoids Privacy Issues
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first.
Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards
The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know:
Which Advertisers are Looking 'Super' on TV Before Sunday's Game?
The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot.
Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn't advertised on TV at all until earlier this month, but it's grown to quickly sit atop the beer category in terms of spend.

