The Future Of Television. Dissected Daily.
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola's leaned heavily on sports programming with its TV advertising this year -- a trend that should continue into this summer's World Cup.
Lowe's Seizes 'The Moment' Around Memorial Day
Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe's efforts to earn audience attention.
LeBron James, Burger King All Over First Round of NBA Playoffs
LeBron James has driven emotional reactions the NBA Playoffs, while Burger King paced advertisers: More on the NBA's first round...