The Future Of Television. Dissected Daily.
Kool-Aid, a Summer Staple, Finds More Ad Success During Warmer Months
Kool-Aid's summer popularity comes from its budget-friendly price point, but do the brand's ads experience a similar uptick in warm weather?
Phelps vs. Shark Provides Latest Win for Boeing Veterans Ad Spot
Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.
Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web
On Wednesday, mobile rich media creative firm PadSquad announced its new vertical video offering, Vvital, for advertisers.
Megyn Kelly is Playing You: What Did You Expect?
It should be no surprise to anyone that Megyn Kelly's new show would plant a flag directly in the heart of the controversial.
MVPDs Hold On Tight While TV Re-targeters Hope to Avoid Pitfalls of AdTech
Everyone’s in TV for the [R]EVenue, and that’s what we’ll be covering each week in this Wednesday newsletter.