The PromaxBDA 2017 Conference kicks off at LA Live in Los Angeles this week, as over 2,000 PromaxDBA members head to the JW Marriott from June 5-8.

It’s not the number of unwatched channels that frustrates viewers, it’s the antiquated interfaces, byzantine viewing restrictions and seemingly punitive practices like non-skippable commercials on VOD. Call it paying Nordstrom prices for Kmart service. If Netflix, which costs $11/month, can provide a slick, recommendation-based interface that looks like it was designed sometime this millennium, why can’t America’s pay-TV providers, who charge their customers ten times as much?

Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?

Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.

The VR community is buzzing about a new SDK released by Vertebrae, a company that specializes in providing advertising and branding opportunities in VR.