Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.

TikTok is coming to TV.

It’s starting off on Amazon TV at first, but we’d be shocked if it didn’t quickly expand its footprint throughout the entire TV ecosystem.

And TikTok isn’t the first social media platform to make the leap to TV—YouTube has been available on TV for many years, and the amount of YouTube video that’s watched on an actual TV set has been growing rapidly.

Apollo's ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition.

New members to the Global Video Measurement Alliance highlight how social video's about to scale up as a revenue opportunity.

Tubular Labs CRO Denis Crushell discusses how TV -- streaming and linear -- is utilizing social video to grow viewership in 2021.

The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.

Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).

Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing.

Diving deeper into the data behind Nike's "Dream Crazy" ad campaign on both TV and social video a year after its release.

Which advertisers showed up for the third Democratic Candidate Debates, and how did the candidates perform on social video?

Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels.