The Future Of Television. Dissected Daily.
The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.
What Really Is First-Party Data?
If you asked ten ad tech veterans what constitutes first-party data, you’d likely get ten responses that all map back to identity. From email addresses to demography, the industry’s view on what defines first-party data tends to focus exclusively on audience data. But are we missing part of the point? What about context and all of the data associated with it too? Shouldn't we be paying attention to that too?