The Future Of Television. Dissected Daily.
Michael Treon On How PMG Is Driving Innovation In CTV With Eye Towards AI And Video-Level Contextual Advertising
Camelot’s Michael Treon on how the IRIS_ID is helping them get the right ads to the right people at scale.
Once More Into The Breach: Our Fearless Predictions For 2024
Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.
Hot Takes: TVREV's Thought Leaders Weigh In On Post-Strike TV's Future
TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.
Branded Content Is The Star Of The Newfronts, BlueSky Dispatch
Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”