REPORTS
The Art & Science of the CTV-First Era
LG Ad Solutions surveyed senior CTV buyers spending $1MM+ annually. The study reveals how advertisers are using creative, targeting, and measurement in 2025 — and where they see the most room for growth.
The Inclusive Screen 2025: Black Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Black Americans – A Look into CTV Usage and Preferences—highlights how Black Americans are turning to CTV for inspiration, convenience, and more control over their viewing experiences.
The Inclusive Screen 2025: Hispanic Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences—reveals how Hispanic Americans are embracing CTV for inspiration, convenience, and complete control over their viewing experiences.
The Inclusive Screen 2025: Asian Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: Asian Americans – A Look into CTV Usage and Preferences—reveals how Asian Americans are turning to CTV for inspiration, control, and a more personalized viewing experience.
The Inclusive Screen 2025: LGBTQ+ Americans
LG Ad Solutions’ latest study—The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences—explores how LGBTQ+ Americans are turning to CTV for inspiration, inclusivity and greater control over their viewing experiences.
TV’s Future Is Lower Funnel
Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV. The series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.
Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025
LG Ad Solutions conducted a study, Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025, to uncover US consumer holiday shopping behavior and TV viewing habits leading up to this year’s holiday season.
The Big Shift 2025
The Big Shift 2025 | US Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviors related to CTV viewership.
The Big Shift 2025 (Canada Edition)
The Big Shift 2025 | Canada Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviors related to CTV viewership.
The Big Shift 2025 (UK Edition)
The Big Shift 2025 | UK Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviours related to CTV viewership.
Wurl: The CTV Trends Report
With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.
The Connected Gamer
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Shoppable TV Report: 2025 and Beyond
The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements
The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments
Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.
The Future of TV Advertising Under RFK
While the merits of this potential action are being actively debated among health experts and consumer advocates—there is little debate in the media industry. Such a ban, if enacted, would rock the TV advertising business at a time of massive change and tremendous uncertainty.
Stadium to Screen
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (UK Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (CA Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping
The US beauty and grooming market is expected to surpass $100 billion in 2024, emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.
The Contextual Revolution
In our latest Special Report, we explore the world of contextual targeting, and dive into five companies rewriting the rules of CTV advertising.
Special Reports
TVREV offers exclusive industry reports, original white papers, and in-depth analyses to guide the industry.