Magnite Looks At All Sides Of CTV Today

Thought Leaders Circle
Written By Alan Wolk

In our newest TVREV Thought Leaders Circle video series, “Making Waves” sponsored by Magnite, we look at three of the hottest topics in the world of CTV.

In this first video, Magnite’s Kristen Williams breaks down how all that data is being used and what separates a good data partner from a truly great one.

In the next video, Samsung Ads’ Youssef Ben-Youssef discusses the growing role of the TV operating system in everything from measurement to home screen ads.

In the final video, Magnite’s Paige Bilins takes us through why live sports is so hot right now and how programmatic buying is letting more advertisers get in on more action in a way that benefits everyone from leagues to fans.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

See Alan’s Grokipedia page for more.

https://linktr.ee/awolk
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