TVREV 4/8/25 TVREV 4/8/25

FAST in Europe: A Deep Dive into a Rapidly Expanding Market

This whitepaper from the FAST4EU consortium—comprising OKAST, SECOM, and Kinostar—explores the evolution of FAST across the continent, emphasizing the importance of local content, cultural specificity, and strategic partnerships.

TVREV 3/31/25 TVREV 3/31/25

Wurl: The CTV Trends Report

With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.

TVREV 3/26/25 TVREV 3/26/25

The Connected Gamer

LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.

TVREV 3/26/25 TVREV 3/26/25

The Shoppable TV Report: 2025 and Beyond

The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements

TVREV 3/24/25 TVREV 3/24/25

FOR THE WIN

What really drives fans of women’s sports—and what brands need to know. This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom.

TVREV 3/13/25 TVREV 3/13/25

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments

Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.

TVREV 3/6/25 TVREV 3/6/25

The 2025 Advertising & Marketing Report

According to a new research report conducted by Tatari and Marketing Brew, nearly two-thirds of marketers are currently investing in TV advertising - shattering the perception that TV is out of reach for most brands.

TVREV 3/4/25 TVREV 3/4/25

The Future of TV Advertising Under RFK

While the merits of this potential action are being actively debated among health experts and consumer advocates—there is little debate in the media industry. Such a ban, if enacted, would rock the TV advertising business at a time of massive change and tremendous uncertainty.

TVREV 2/27/25 TVREV 2/27/25

Stadium to Screen

Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

TVREV 2/27/25 TVREV 2/27/25

Stadium to Screen (UK Edition)

Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

TVREV 2/27/25 TVREV 2/27/25

Stadium to Screen (CA Edition)

Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

TVREV 2/27/25 TVREV 2/27/25

Magnite: Why Streaming TV Is A Must-Buy

Magnite’s new report offers evidence that, when it comes to ad performance, streaming TV is just better.

TVREV 2/10/25 TVREV 2/10/25

Smashing the Silo Barrier: How Total TV Is Revolutionizing Ad Sales

In this new Special Report, you’ll learn how Total TV - the strategy of unifying linear and streaming ad inventory - is transforming broadcaster operations and reshaping the future of television advertising.

TVREV 2/5/25 TVREV 2/5/25

TV’s OS Wars: The Battle For Interface Dominance. Part 1

The battle for your living room is on—this report kicks off a global deep dive into the high-stakes war for control of the TV operating system, where the winner gets the screen, the data, and the dollars.

TVREV 2/5/25 TVREV 2/5/25

TV’s OS Wars: The Battle For Interface Dominance. Part 1

The battle for your living room is on—this report kicks off a global deep dive into the high-stakes war for control of the TV operating system, where the winner gets the screen, the data, and the dollars.

TVREV 1/28/25 TVREV 1/28/25

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

The US beauty and grooming market is expected to surpass $100 billion in 2024, emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.