REPORTS
TripleLift’s Architecture of Attention Report: Why Non Standard CTV Is The New Standard For Impact
In TripleLift's new report, The Architecture of Attention, they dig into why the CTV ad experience is still stuck in the 80s despite its enormous potential.
Lessons For Brands To Win The 2026 Holiday Season, From The Advertisers Already Doing It
In Tatari’s latest report, they surveyed brands including BYLT, Tecovas, MANSCAPED and Bearbottom Clothing to find out how they are approaching the extended holiday season.
Samsung Ads: Streaming’s Loyalty Crisis
Samsung Ads latest industry report addresses churn and loyalty in streaming, and found that streaming app loyalty is becoming alarmingly scarce
The Inclusive Screen: Asian Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive Screen: Hispanic Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
And the Award Goes to…CTV!
In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential shoppers.
Special Reports
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