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TV's Future Is Lower Funnel

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Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV. Written by Justin Fromm, Global Head of Insights and Thought Leadership at Samsung Ads, the series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.

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Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV. Written by Justin Fromm, Global Head of Insights and Thought Leadership at Samsung Ads, the series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.

Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV. Written by Justin Fromm, Global Head of Insights and Thought Leadership at Samsung Ads, the series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.