2023: Media's Year Of Living Dangerously
A new report from Evan Shapiro and Publishers Clearing House (PCH), 2023: Media’s Year of Living Dangerously, is based on interviews with more than 27,000 Media consumers, about their attitudes towards ads and subscriptions, and their intentions for their media consumption in the year ahead. The biggest takeaway is a truly scary data point for Media players across all sectors… 93% of all Media users are at risk, every month.
The report looks at two key questions the media industry wants to know about consumers in 2023:
What will consumers do with their Media in the Year Ahead? (Stay, cancel, go all free, go all paid, mix it up?)
How will consumers make content choices? (Cost? Ads? Specific content?)
The results, broken down by age and income, with a healthy dose of analysis will surprise you.
You’ll also learn:
What content types are consumers most accepting of advertising on
Why Spotify could be in trouble in the year ahead
What age groups are most open to watching ad-supported content
What subscribers plan to do if services crack down on password sharing
How to keep subscribers from churning.
The report is a free download.
