In the absence of a safe and secure way to share the metadata they have, CTV publishers have largely opted not to do so.
The result a system where brands rarely have insight into where their ads run, let alone whether the environment was brand safe or contextually relevant.
At a time when more and more eyeballs are shifting to CTV, this presents a major problem.
In this report, you will learn how the IRIS_ID, a unique extended content ID, can solve for this by creating uniformity for content-based metadata across multiple publishers, and how third parties are using the data from the IRIS_ID to do everything from plan campaigns holistically to target, verify and measure those same campaigns.
You’ll also discover how the IRIS_ID is helping partner companies to fuel the growth of contextual advertising on CTV, allowing brands to place ads alongside programming that is both brand-safe and contextually relevant in a way that benefits publishers, advertisers and, ultimately, consumers.
In the absence of a safe and secure way to share the metadata they have, CTV publishers have largely opted not to do so.
The result a system where brands rarely have insight into where their ads run, let alone whether the environment was brand safe or contextually relevant.
At a time when more and more eyeballs are shifting to CTV, this presents a major problem.
In this report, you will learn how the IRIS_ID, a unique extended content ID, can solve for this by creating uniformity for content-based metadata across multiple publishers, and how third parties are using the data from the IRIS_ID to do everything from plan campaigns holistically to target, verify and measure those same campaigns.
You’ll also discover how the IRIS_ID is helping partner companies to fuel the growth of contextual advertising on CTV, allowing brands to place ads alongside programming that is both brand-safe and contextually relevant in a way that benefits publishers, advertisers and, ultimately, consumers.
