The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive Screen Series is the next phase of LG Ad Solutions’ Diverse Voices initiative. In this three-part report, we dive into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. Part I of the series uncovers CTV usage and preferences of Black Americans.
Among the report’s findings:
Streaming for all. 93% of Black Americans have access to CTVs, and most prefer streaming一meaning CTV platforms are a strategic place to find Black viewers.
We all stream for the home screen. The TV home screen is the top content recommendation source for Black CTV users, giving brands another key way to reach Black audiences.
A diverse message matters. Most Black Americans value diverse content, and 69% prefer ads that portray diversity一showing the importance of diversity in both content and ads.
For more information on Part I of The Inclusive Screen Series on Black CTV users, download the full report FOR FREE today!
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive Screen Series is the next phase of LG Ad Solutions’ Diverse Voices initiative. In this three-part report, we dive into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. Part I of the series uncovers CTV usage and preferences of Black Americans.
Among the report’s findings:
Streaming for all. 93% of Black Americans have access to CTVs, and most prefer streaming一meaning CTV platforms are a strategic place to find Black viewers.
We all stream for the home screen. The TV home screen is the top content recommendation source for Black CTV users, giving brands another key way to reach Black audiences.
A diverse message matters. Most Black Americans value diverse content, and 69% prefer ads that portray diversity一showing the importance of diversity in both content and ads.
For more information on Part I of The Inclusive Screen Series on Black CTV users, download the full report FOR FREE today!
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive Screen Series is the next phase of LG Ad Solutions’ Diverse Voices initiative. In this three-part report, we dive into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. Part I of the series uncovers CTV usage and preferences of Black Americans.
Among the report’s findings:
Streaming for all. 93% of Black Americans have access to CTVs, and most prefer streaming一meaning CTV platforms are a strategic place to find Black viewers.
We all stream for the home screen. The TV home screen is the top content recommendation source for Black CTV users, giving brands another key way to reach Black audiences.
A diverse message matters. Most Black Americans value diverse content, and 69% prefer ads that portray diversity一showing the importance of diversity in both content and ads.
For more information on Part I of The Inclusive Screen Series on Black CTV users, download the full report FOR FREE today!