The Converged Future of TV + Video
While marketers are keenly aware of the potential opportunities opened by the digitization of television, sorting through and staying on top of the changes in the market is challenging to say the least. Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video:
How to reach an advertiser's entire audience, even cord-cutters and cord-nevers
How to understand where an advertiser's efforts in linear TV, CTV, and digital video overlap
The main creative, delivery, and measurement constraints and where they exist
How to effectively compare digital TV to other digital channels-on targeting, measurement, ROAS/affordability, and more
What to look for in a partner to execute digital campaigns in the new converged TV+Video market
