Political Ads In Streaming: How Local And CTV Innovations Are Changing The Game
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2022 is a midterm election year, with Senate, House and other down ballot races in play. That means an estimated $8 billion in political ad spend will be in play, most of it local, with a full 15 percent going to streaming.
This report looks at the benefits streaming offers to campaigns looking to reach local voters, along with best practices on how political campaigns can best utilize CTV advertising.
You’ll find insights from TVREV Thought Leaders Circle members with a deep dive from ad tech firm MadHive, plus exclusive stats from political ad specialists AdImpact around who is spending what and where.
Best of all, the report is free.
