Mediaocean's 2024 Advertising Outlook Report

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Using survey data gathered from 1,000+ marketing leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report features insights on the key advertising trends set to impact 2024.

Using survey data gathered from 1,000+ marketing leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report features insights on the key advertising trends set to impact 2024.

Questions answered:

  • What impact has the current economic climate had on ad spend? 

  • Is the metaverse still on the rise? 

  • How is AI actually being used in day-to-day operations? 

  • Have investment priorities shifted? 

  • How does the creative-media gap come into play? 

Additionally, Joanna O’Connell, NA Chief Intelligence Officer at Omnicom Media Group, provides exclusive commentary and offers advice on how to excel during the upcoming year.

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