Magnite Research: Streaming Continues To Surge

An In-Depth Look at How Ads Are Powering Streaming Growth

The shift to streaming still has a great deal of runway remaining as traditional TV viewers continue to abandon expensive cable and satellite subscriptions in favor of more affordable ad-supported streaming. And while the SVOD streaming model may have slowed, the opposite is true for ad-supported viewership. Magnite commissioned a research study that takes an in-depth look at how ads are powering streaming growth.