It’s All Personal A Study On Consumer Attitudes Towards Data Collection & Usage
A study of data privacy/ethics
By Publishers Clearing House, Tiffany Johnson, New York University, Daniela Molta, Syracuse University/Newhouse & Evan Shapiro, Based on Data From 45,231 US Adults 25+
Watch a replay of the live readout of the report with all four authors
IT’S ALL PERSONAL
When we think about data, we think about numbers - black and white, rows of Excel sheets, and emotionless, harmless numbers. But these numbers aren’t harmless - these numbers are people - they are your sons and daughters, your husbands, your wives, your parents, and grandparents - these numbers are YOU.
45,231 of you, Americans 25+, spoke to us when we asked about your thoughts on data privacy, your concerns about what’s happening in today’s world, how data fits into your world view and what you think should be done about it. This is an astonishing number of responses - in fact, the largest US data privacy survey that has been conducted to date.